Privacy Policy – Eyeplan

We respect your personal information and your privacy is important to us. Ocula is committed to maintaining the highest standards to protect your personal information.

In order to provide you with the best service we may ask you to provide us with personal information from time to time. This Privacy Policy sets out Ocula’ practices in relation to the collection, use, disclosure and handling of personal information in New Zealand.

In this Privacy Policy, all references to “Ocula”, “we”, “our” and “us” means Ocula

All information which is held by Ocula is governed by the latest version of this Privacy Policy at all times. Ocula may change this Privacy Policy at any time without notice. We encourage you to check our Privacy Policy regularly so that you are aware of any changes.

This Privacy Policy also applies to all employees and contractors of Ocula in relation to the collection, storage, use and disclosure of personal information in the workplace.

Operation of our Policy

You will be made aware when any personal information is required that may allow Ocula to identify or contact you. Personal information will usually be requested when you register for a particular service or competition or purchase goods or services. By consenting, either expressly or impliedly, to Ocula processing your personal information, you will be deemed to have read and accepted the terms of this Privacy Policy. Ocula will not process your personal information, unless it has your consent. Your personal information will only be used by Ocula in accordance with this Privacy Policy. You are free at any time to opt out of receiving marketing communications from Ocula at the end of each communication.

We comply with the law

Ocula is bound by the Privacy Act 2020 and the Health Information Privacy Code 2020 in New Zealand, as amended from time to time.

What personal information does Ocula hold?

The personal information that Ocula may collect and process includes (but is not limited to):

your full name;
your contact details (mailing address, street address, email address, phone number and/or facsimile number);
your date of birth;
your relevant health retails including (a) contact-lens prescriptions,
your payment details;
details of your visit to the website and any transactions you carry out or forms you fill in on the website;
any information or images you give us when you use our virtual try-on technology;
details of the services or products you have purchased or enquired about (including any additional information necessary to deliver the product or provide you with the service and respond to your enquiries, including but not limited to your prescription details and medical history); and
any other information you have voluntarily provided to us.

How does Ocula collect personal information?

Ocula will collect personal information directly from you unless it is not reasonably practicable to do so. We mainly collect this information from you when you give it to us voluntarily, but we may also collect it from other sources if it is legal to do so. We will only ask you to provide information that is relevant to the service or product that you have requested or to enable us to respond to your enquiry. We may collect personal information from you in various ways including:

when you visit a Ocula Store for an eye test or to purchase products including sunglasses, frames, lenses or contact lenses, other associated products and services;
when you attend a vision screening organised by Ocula at a public or industry event or a vision screening organised by your employer;
when you visit a Ocula store or our website or indirectly through the use of our website or online presences, through our representatives or otherwise;
when you make a purchase through our website or try on glasses virtually;
when you book an eye test or make an enquiry over the phone, through our website or other electronic means;
when you enter our competitions and trade promotions;
when you register on our website;
when you provide customer feedback surveys, lodge a complaint and communicate with our Central Support Team;
any information and /or images provided to us
when authorised people provide us with your personal information on your behalf

Your personal information may also be collected on occasions through third parties including:

from third party optometry practices which have been converted to Ocula Stores;
from other optometrists, professionals and health practitioners (with your consent);

Information collected from visitors to our website (including via mobile access)

When you use our website, Ocula may collect information about our website users collectively, which may include data about your location (i.e. city and country), internet browser type, language, operating system, service provider, screen resolution and whether you are visiting for the first time or revisiting our website. This data is anonymously collected and only used in aggregate, and as such no identifying information is collected. Ocula uses this information to help improve our website and its usability and to help us determine what is most beneficial to our users so that we can provide you with the best possible experience.

Our use of cookies

In order to measure the success of our on-line advertising we use pixels, or transparent GIF files, to establish which of our online adverts successfully bring people to our website. The GIF files are provided by third parties who provide us with online advertising analysis. This system places a cookie on your browser when you enter our website via online advertisements allowing us to see which online advertisements bring us the most visitors to our website. The information collected on our behalf is anonymous and does not personally identify you. The information does not contain your name, address, telephone number or your e-mail address. Most web browsers automatically accept cookies but you can change your browser to reject them. Even without a cookie you can still use our website.

How might Ocula use the personal information they collect?

Ocula may use the personal information collected from you for a number of purposes connected with our business including to:

book your eye tests
perform eye examinations so we can understand your eye and any medical conditions
provide products and services you have requested;
process any transactions with your purchase our goods and services
process credit and debit card payments via third-party payment card processors; for example, Stripe and Paypal;
respond to your requests or enquiries and other customer care related activities;
evaluat, developing and enhancing our websites and our services;
survey and feedback requests to help us improve our service to you
conduct website and system administration, such as for the technical support of our websites and computer systems;
undertake direct marketing such as providing information to you about special offers, promotions, products or services that we think may be of interest to you or conducting market research surveys including by mail, email, SMS, social media or other forms of communication. When we send you direct marketing materials about our products and services, you will be able to unsubscribe from them;
confirm an upcoming eye examination appointment;
advise you of the requirement for a future eye examination;
contact you about changes to our service that could affect or inconvenience you;
carry out any activity in connection with a legal or regulatory requirement or in connection with legal proceedings;
carry out activities connected with the running of our business and in connection with the transfer of any part of our business in respect of which you are a customer or potential customer;
respond to complaints, queries and claims made against us; and
carry out general administrative and business requirements

If you choose not to provide us with the information we ask for, we may not be able to perform these functions or to provide the requested goods or services.

From time to time we may use the information you give us for marketing purposes (for example to develop or promote complimentary products or services for visitors to our website). We are continually developing products and services based on information and feedback we receive from visitors to our website and we may share these with you. Other than as required by law, or as set out in this Privacy Policy, we will not disclose information about you to any third party without your permission.

Your personal information will not be shared, sold, rented or disclosed other than as described in this Privacy Policy.

How might Ocula disclose personal information?

There may be times when we need to disclose your personal information to third parties (some of which may be based outside of New Zealand or Australia). Ocula shall take such steps as are reasonable in the circumstances to ensure the information is de-identified prior to disclosure. Ocula will only disclose your information, for the purposes set out in this Privacy Policy, to:

persons to whom we may be required to pass your information by law including regulatory bodies;
other optometrists, medical practitioners, heath and social care providers;
other third parties who have a legal right to access personal information, e.g. the police, our insurers, external auditors, investigators;
other companies who provide us with updated personal information e.g. changes to your contact information;
persons assisting Ocula to protect and defend the rights of Ocula, the interests and personal safety of users of Ocula.com.au and Ocula.co.nz, customers of Ocula or members of the public;
anyone who assists us to process your information including our group companies in Guernsey, the Republic of Ireland or the United Kingdom. There are also Privacy (Data Protection) laws in force in these jurisdictions (not the same as in Australia or New Zealand but in our opinion substantially similar) which protect your personal information. We value your personal information and work closely with our overseas offices to safeguard the privacy of any shared information;
service providers such as organisations who provide data processing, customer satisfaction surveys, appointment booking, printing and fulfilment operations who may be located in Australia, New Zealand, the United Kingdom, Republic of Ireland, Guernsey, Norway, the United States and/or India;
entities for whom we are acting as an agent, partner and our affiliated group companies British Isles, Republic of Ireland and Guernsey;
anyone authorised by the individual to whom the personal information relates to;
to another company, in the event that Ocula or a related asset or line of business is acquired by or transferred to that other company;
our group companies including those outside of Australia and New Zealand for processing. Such companies may be located in British Isles, Republic of Ireland and Guernsey; and
companies who are franchisees of Ocula but are not subsidiaries or group companies of the Ocula group.

The countries to which we may transfer your information include the British Isles, Republic of Ireland, Guernsey, Norway, the United States and/or India, for processing. If you are accessing our website from a country outside of Australia or New Zealand your information may be transferred outside of Australia or New Zealand to that country. If we transfer your information outside of Australia or New Zealand in this way, we will take reasonable steps to ensure that your privacy continues to be protected in a manner which is consistent with the laws of Australia and New Zealand.

Your optometrist or audiology professional from your local Ocula store, with your consent, may refer you to a doctor or specialist and forward relevant information to that medical practitioner about your particular condition (this may include your health information).

Except as set out in this Privacy Policy, Ocula will only disclose personal information with your permission or as required or allowed to do so by law.

Management and security of personal information

Ocula has security safeguards and procedures in place to ensure that the personal information we collect is stored in a secure environment protected from unauthorised access, modification or disclosure.

Although we take reasonable steps to maintain the security of our internet connections, for reasons outside of our control, information transmitted to us over the internet may not be absolutely secure. Ocula assumes no responsibility for disclosure of data due to errors in transmission.

Whilst we will use our all reasonable endeavours to safeguard your person information we cannot guarantee that your personal information will be protected against unauthorised access, misuse or disclosure. We do not accept any liability for the improper actions of unauthorised third parties.

Ocula also assumes no responsibility or liability for third parties such as payment card processors, advertisers or other entities who utilise banner ads and links from our website. If you click through a banner ad or link and submit your information to an advertiser or other third party, you will be subject to the privacy policies of that party.

Ocula ensures that all employees and contractors are bound by a confidentiality agreement requiring that they do not use or disclose your personal information in a manner contrary to this Privacy Policy.

We retain your personal information in line with relevant legislation and for as long as the information is relevant to our business purposes as set out above or until you request that we remove the information by contacting your local Ocula store or our Privacy Officer.

Ocula has procedures in place to ensure that any document or record containing your personal or health information is disposed of in a manner that preserves your privacy.

Disclaimer

We take precautions to protect your personal information collected but in the event that our system is infiltrated by unauthorised third parties we will not be liable for any resulting misuse of the personal information.

Updating your personal information

Ocula endeavours to ensure that the personal information it holds about individuals is accurate, complete up-to-date and not misleading. Please contact your local Ocula store or our Privacy Officer if the information we hold about you requires changing, or is out of date. If it is reasonable in the circumstances for us to do so, we will make the requested change or correction, otherwise we will take reasonable steps to record the substance of your change or correction request.

Accessing personal information

You will be able to access personal information that Ocula holds about you if it can be readily retrieved, subject to some exceptions allowed by law.

To request access to your personal information please contact your local Ocula store or our Privacy Officer in writing.

To the extent permitted by law Ocula may charge a reasonable administrative fee associated with providing a copy of your personal information to you.

How to contact the Privacy Officer

If you would like to make an enquiry about this Privacy Policy or would like to make a request to access and update your personal information, or you believe that Ocula has not adhered to this Privacy Policy at any time, please contact your local store or our Privacy Officer in writing and we shall use reasonable endeavours to correct any problem.

In New Zealand Privacy Officer
47 Helwick Street, Wanaka 9305, New Zealand
Tel: (03) 443 5103
Email: hello@ocula.co.nz

How to make a Complaint

If you feel we have failed to deal with your complaint in a satisfactory way you can make a complaint about the handling by Ocula of your personal information to the Office of the Privacy Commissioner (New Zealand) (www.privacy.org.nz)

For more information about privacy in general please contact the following:

In New Zealand Office of the Privacy Commissioner
www.privacy.org.nz

Last updated 20 October 2021